Many travelers who search for cheap traveloptions, such as cheapairplane tickets, discount hotel rooms, discounttravel deals, and cheap vacation packages ultimatelychoose to fly on Spirit Airlines because of its cheap base ticket prices. Unfortunately fliers new to this airline areoften later frustrated to discover that this airline charges fees for servicesnot charged by most competing airlines.
Spirit Airlines has announced a marketing plan wherebyfliers can be awarded 8,000 Spirit miles for telling the airline how much theyhate flying Spirit. Alternatively theairline will give participants 8,000 miles for complaining about its competitors. To participate in this program you must havea FREE Spirit frequent flier number and go to the website HateThousandMilesand enter your airline complaint.
At this website Spirit provides participants a dropdownlist of airlines to hate on. The menuincludes a wide variety of airlines. Complaints have to be limited to a Twitter friendly 140 characters orless.
While this marketing campaign may seem crazy to some, it ispart of a brand overhaul effort the airline launched in May. The intent is to educate customers regardingwhat they will get and will not get when they buy a Spirit airline ticket.
Spirits CEO says that he does not want anybody to besurprised by the airline. He wantspeople to know exactly who we are. Thedesire is to address complaints about the airline head on. Spirit contends that the more people know upfront regarding how the airline operates; the less likely they will complain ifthey choose to fly on Spirit.
The airline readily admits that passengers who buy itstickets because of its low price and then expect the same all inclusiveservice offered by other airlines can easily be frustrated. Spirit contends Most people who book ourflights on Spirits website get it, because our low fares, and optional pricingis pretty transparent.
The problems start, according to the airline, whencustomers purchase tickets from travel Internet sites, such as Cheapfares orOrbitz, and select Spirit flights because of their cheap prices but are notprovided information online that explains how Spirit operates differently thatother airlines.
Spirit has introduced its new marketing campaign toeducate customers about the differences of Spirit, and in return for theirhate, well give them a little bit of love in the form of free miles.
Members of the airlines frequent flier program can redeemaward tickets for as little at 10,000 miles one way, with holders of the Spiritbranded credit cards able to redeem miles at even lower thresholds.
Spirits promotion ends July 31st, or when theairline has given away a total of one billion miles, whichever happens first.
The airline contends that it will benefit from spreadingthe word on how it flies, claiming that it wants everyone to know about itsBare Fares and how its customers only pay for what they use and save money.
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