Part of the appeal of New York City is the many cheap traveloptions available, including cheap airplane tickets, discount hotel rooms, and cheap vacation packages. Sometimes the most expensive part of a tripto the Big Apple is the purchase of Broadway Tickets.
Historically the Broadway ticket buying process has frustratedmany a theater enthusiast. Untilrecently theater goers usually purchased tickets to Broadway shows in one ofthe following ways:
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Go tothe theaters box office.
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Huntonline at Ticketmaster or another theater website.
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Waitin line at Times Squares TKTS half price booth.
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Buyfrom a ticket broker or scalper.
Purchasing tickets by phone or via the Internet often meanspaying full price as well as extra fees.
TodayTix is a new free app (available for iOS and GooglePlay) that makes the whole process easier and faster. This app makes purchasing Broadway ticketsmore affordable while enabling users to avoid the long lines often encounteredwhen buying tickets.
This app enables users to see all the shows with availableseats up to one week in advance, select a seat, pay for it at the best priceavailable at that moment, and then send the user proof of purchase in under aminute.
TodayTix displays the cheapest prices, whether it is asteep discount or full price for a hit show and passes them on with a $5convenience fee.
Ticket buyers can either pick up their tickets at the boxoffices that have partnered with TodayTix (such as The Public and TheRoundabout Theatre) or be greeted outside the theater by a TodayTixrepresentative who is wearing a red T-Shirt or sweatshirt.
Robert Firpo-Cappiello sums up the experience describingthis app as something that allows users to Save money, save time, and feellike a VIP while youre doing it.
TodayTix claims its users benefit by:
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Save big bucks: We work to secure the best possible deals onBroadway and Off-Broadway tickets. Neveroverpay again.
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100% guaranteed: Unlike overpriced secondary markets withunknown sellers, we only supply authentic tickets sourced directly from shows.
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Last-minute tickets: See a show as soon as tonight. Why wait?
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Great seats: We secure the best availableseats in the chosen section.
Many customers have found the app easy to use andinformative about Broadway and Off-Broadway shows.
Currently half of Broadway tickets are purchased within aweek of the performance, making it difficult for theaters to anticipate headcount. A mobile ticketing application isparticularly attractive to the 47 percent of people who purchase their ticketsonline.
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