Hotels Going to Extraordinary Lengths

In an age of cheap travel options, where travelers can use the Internet to easily find cheap airplane tickets and discount hotel rooms, hotels are finding that by providing unusual services they can create buzz and build loyalty.

The following are some of the more unique amenities being offered:

Select Rosewood Hotels, including The Carlyle in New York, have a 24 hour fragrance butler. Upon request he provides a selection of perfumes and colognes.

A sleep concierge is on hand at the New York Benjamin Hotel who will assess guest sleeping habits and help choose from an extensive assortment of pillows.

Some hotels have specialists whose only job is to help plan dates and proposals. A Cupid Concierge is available at the Opus Hotel Vancouver. A Proposal Artist can be found at the Boston Marriott Long Wharf Hotel.

The Ritz Carlton has different specialists at its many properties, including a tanning butler at its hotel in South Beach Miami, a guacamologist in Dallas, and a vibe manager in Palm Beach.

A dog surfing instructor works at Loews Coronado Bay Resort in California at its Suruff Camp.

Given that the Internet has made it so easy for travelers to compare different hotels prices, hotels are now trying to establish unique niches that appeal to guests and set themselves apart from their competition. www.cheapfares.com

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