Atlantic City has long been accessible via cheap airplane tickets and cheap vacation packages. Now it an effort to attract new customers and fight off competition from casinos in neighboring states Atlantic City is placing greater emphasis on sexiness designed to appeal to a younger, and ideally, more free spending generation.
Recently lingerie wearing blackjack dealers have been introduced, as well as beverage servers in bustiers or fishnet, a million dollar steakhouse/gentlemens club and soon a Naked Circus.
Atlantic City is the national second largest casino market in the U.S. and has been torn since its gambling inception in 1978 as to whether to market itself as a family resort or as Sin City East.
Many casinos have concluded that the one thing many of their customers find pleasing, exciting and fun is sex. The Borgata Hotel Casino & Spa, the Tropicana Casino and Resort, and Trump Plaza Hotel and Casino dress their beverage servers and select dealers in lingerie or equally revealing cleavage enhancing outfits.
In the past Atlantic City has chosen to walk a fine line in promoting itself as an edgier, sexier resort without alienating more conservative customers. Its current slogan is Always Turned On which is not as suggestive as What Happens In Vegas Stays in Vegas. www.cheapfares.com